How to choose fleet graphics for your truck
Compare door lettering, larger graphics, materials, sizing, proof steps, and ordering paths before you commit the vehicle.
Start with the message and viewing distance. Use door lettering for clear identification. Add larger graphics when the vehicle needs stronger brand recognition. Measure every usable panel, choose material for the real exposure, and approve the digital layout before production.
Source basis: customer measurements, the live product configuration, and manufacturer-published data for the exact material selected.
Types of fleet graphics
The right coverage starts with the job. A single truck may need only a readable name and phone number. A fleet may need a master layout that adapts to several body styles.
| Type | Best for | Input needed |
|---|---|---|
| Door lettering | Business name and contact details | Door size and exact wording |
| Logo decal | Simple brand recognition | Artwork and finished size |
| Partial graphics | More visual coverage without a full body treatment | Vehicle photos, measurements, and artwork |
| Fleet system | Repeat use across several vehicles | Vehicle list and one approved master direction |
Choose material for the real exposure
Start with the exact product data for the selected vinyl. Do not transfer one material rating to another. Sun, road spray, cleaning, panel shape, and installation all affect service life.
| Decision | What to check | Why it matters |
|---|---|---|
| Surface | Paint, glass, or smooth metal | Adhesion and removal differ by surface |
| Shape | Flat, curved, seamed, or riveted | Complex panels may need a different material or installer |
| Exposure | Sun, salt, abrasion, and washing | Real use changes expected service life |
| Finish | Gloss, matte, or protective clear coat | The finish changes appearance and surface protection |
Measure the usable panel
Measure the flat area that can actually receive graphics. Exclude handles, trim, hinges, sharp body lines, windows, sensors, and damaged paint. Take a straight photo and place a known measurement in the frame.
- Record the usable width and height in inches.
- Mark every obstruction inside the rectangle.
- Measure the same panel on each vehicle type in the fleet.
- Price the full finished bounding box, including all lines and gaps.
Design for road viewing
Lead with the business name or service. Keep the phone number readable. Use high contrast against the vehicle colour. Avoid filling every inch with small text that cannot be read in motion.
- One clear message beats several competing messages.
- Use the same hierarchy on every vehicle.
- Check spelling, phone numbers, and web addresses in the proof.
- Keep a master file for later vehicle additions and repairs.
Installation and care
The surface should be clean, dry, sound, and suitable for the selected adhesive. Follow the application instructions supplied for the chosen material. Larger or contoured graphics may need an experienced installer.
Avoid harsh scraping and high-pressure spray at graphic edges. Inspect lifting or damage before cleaning. Care guidance varies with material and installation.
Move from guide to product
The live custom truck decals page owns the configurable graphic order. It carries the current media, variants, and CAD prices. Use a quote when several vehicles or complex panels need one measured system.
2026 Vehicle Branding & Fleet Lettering | Official Truck Lettering Depot
Live variants start at $199.99 CAD.
Frequently asked
Should I use door lettering or larger fleet graphics?
Use door lettering when the main job is identification and contact information. Use larger graphics when the vehicle also needs a repeatable visual brand.
What measurements are needed?
Measure each usable flat panel. Record width and height, then note handles, trim, seams, windows, and body lines that interrupt the area.
How long does vehicle vinyl last?
Service life depends on the selected material, surface preparation, placement, exposure, cleaning, and installation. Use the rating for the exact material selected for the order.
Do I approve the design before production?
Yes. Custom fleet graphics use a digital layout for review before production. Check text, scale, colour direction, and vehicle placement.